You can opt in to have Amazon facilitate fulfillment and support to customers or do it yourself. In most cases, being a third-party seller is the easiest and least expensive way to start selling on Amazon.
Sellers utilize the Seller Central portal, with some different features available than with the Vendor portal. Becoming an Amazon vendor means you can sell direct wholesale to Amazon.
However, it then owns the product once it receives it. Amazon also offers sellers a mobile app to manage their business on the go. Amazon Seller is an easy way to analyze sales, fulfill orders, manage returns, and respond to customer questions on the app. You can even create product listings on your phone. As a seller, you have two fulfillment options: the do-it-yourself option or using FBA, where Amazon is responsible for receiving, packaging, and shipping orders.
You fulfill directly to customers and manage shipping, returns, and customer service. This is a good option for made-to-order products or for products that require a longer lead time for processing. You send inventory to an Amazon Fulfillment Center FC and it ships products and manages returns from customers.
You control how much inventory to send to FCs and you pay storage fees for the product in addition to a fulfillment fee for every unit sold to customers. Keep in mind you still own the inventory until a customer receives it.
In this model, Amazon handles payment from the customer and pays you every two weeks. The product detail page is where the sales happen on Amazon. The information you put on this page helps sell your product and encourage shoppers to buy. Candle brand Homesick has a stellar example of a product page that sells. Two, it can improve your click-through rate in search and improve your SEO ranking. Every word in your product title is searchable.
Include the most relevant search in the beginning of your product title. This gives shoppers a clear and concise description of your product. They can then make a decision whether to stay on your page or go find the product elsewhere.
Your main photo should clearly show what the product is before zooming in. Additional photos should provide additional angles of the product and, if relevant, lifestyle imagery. You can also add video to give shoppers a more in-depth look at your products.
Shoppers can scroll through your media to help them decide if the product is a good fit for them. Note: Make sure your images are high quality. Shoppers can also zoom in to see the finer details of your product. How many images should you include? Aim to add five images at minimum to your product listing page. Bullet points help shoppers get their desired information fast. They are descriptive texts on your product detail page that showcase the benefits of your product.
Homesick keeps its bullet points short and sweet, highlighting only key information that potential buyers look for in a candle, such as burn time, scent notes, type of wax, and candle care. Make sure to hit all of the key areas that customers need answered before they have to scroll below the fold on desktop or to additional sections on mobile.
Mention key facts, like if there is a warranty or customer service available to troubleshoot issues. Avoid having bullet points that are more than a few lines long since most customers are skimming this section. Use your brand voice here and reiterate key selling points while mentioning any supporting facts that can help customers understand why they need to buy now.
The potential benefits are increased conversion, lower return rates, and increased brand following. Homesick uses this space to highlight its unique value proposition and further describe its candle line.
EBC lets sellers build visual features like comparison tables to help buyers make an informed decision. Sellers can also use this section to discuss different benefits and features, show social proof, or provide use cases that help buyers envision using the product. Variations let you easily display to customers the various size, color, style, etc. While each product will still have its own unique ASIN and detail page, variations give customers the ability to quickly switch between options of a product and see different reviews.
For example, if you are selling an iPhone case in black, blue, and silver, a variation will allow customers to easily hover over the various color combinations, and the reviews for all of those options will be pooled together i. The review count displayed for all options would be Here is an example of a detail page before and after it updated the key items to maximize conversion.
Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.
We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe. Get started. We have likely all bought something on Amazon, and in many of those cases the decision came down to which product had the better reviews, even if it had a higher price.
Sellers are allowed to send follow-up emails to customers related to a specific order, and there are several automated services available that can help you manage this process. The guidelines are here but, in summary, you may not:.
You can, however, send a few emails confirming you have received an order that also follow up to request the customer leave a review or seller feedback. There are tons of best practices for email marketing out there, but aim to send no more than two to three emails: one during the order confirmation or delivery phase and one a few weeks after the product was received.
Services such as Feedback Five or Feedback Genius can automate the process and make your life a lot easier. Placements on desktop can be above, alongside, or below search results, as well as on product detail pages. One: Start with automatic targeting. This allows Amazon to use its powerful search algorithms to suggest an exhaustive list of potential keywords for you. This requires you to pick a flat default bid across all keywords, but the goal here is to get data on how various keywords perform.
You will want to transition those over to a manual campaign, where you can now focus on only the most relevant keywords that performed well for you. With a manual campaign, you have the ability to adjust bids by keyword. Three: Continue to iterate your manual campaign for keywords and bids. Different bid amounts can yield various placements and yield varying results, so continue to test until you find something that works well. There are several keyword and additional third-party tools out there to help build a relevant list of long-tail keywords.
But starting with the above could get you relatively far without being overwhelmed or requiring you to invest in incremental headcount to get your ads up and running. Every Store page can include up to 4 videos, 1 product grid and 1 gallery tile, 1 featured deal and 1 recommended product tile. Featured Deals Tile is for your promo content. You can either display all featured products or a limited set of products that you choose.
Head over to this page to see how your featured products will look. Look to Amazon for a complete list of creative guidelines. Looking for Amazon brand store examples? Amazon showcased six beautiful Stores to give you an idea of what pages other brands have been building. It offers good info and product selection, but it looks like it was designed in None of these is a particularly elegant option for buyers or sellers.
This great Amazon storefront example belongs to delightfully quirky or perhaps delightfully quarky scientist, author, and generally super-cool science nerd Neil DeGrasse Tyson.
Even the inner product category pages are brand consistent! To top it all off, the page presents official NDGT products in a logical way that brand pages and author pages and seller storefronts have never managed to do. However, the URL is still cumbersome and ugly and nothing like www. Having an Amazon brand store for your eCommerce business adds plenty of value. It allows you to showcase multiple products on the same page and, therefore, create seamless shopping experience for your customers, attract more organic traffic, and level up your rankings on Amazon.
It will send your Store moderation. Note that you cannot make any changes while it is being moderated. It might take a couple of days before your Store is live. Increased number of repeat purchases, improved discoverability on Amazon SERPs, better user experience across all platforms, higher RoAS, and more options for customization which improves overall customer satisfaction and builds loyalty.
Amazon Stores are responsive out of the box, which makes marketing to mobile phone users way easier. Among the most effective features are shoppable photos yes, just like the ones you would find on Instagram! This handy option allows you to schedule releases and seasonal updates in advance; bulk product import, and others.
To improve the efficiency of your Amazon Brand Store, make sure all your products are grouped the right way and the main item is well visible. Scrutinize your copy for typos and upload quality product photos. You have to understand which of your strategies are working and which are fatally flawed. No documents needed. Amazon does not want to be used as a way to direct traffic to other sources.
You can make your name on Amazon your website name. Either way, you run the risk of having your account shut down. They support all of the major ones like Worldpay, Quickbooks, Paypal, 2Checkout, etc.
For most users, a third party gateway is going to involve extra fees and more hassle, so it's easy just to use what Shopify and Bigcommerce provide. Shopify has a better theme selection, a larger choice of custom-built apps, and a built-in blog. BigCommerce has a more easily customizable backend code system, some slightly better options at the standard price level, and slightly better built-in abandoned cart emails. Shopify is the more popular choice at the moment, but BigCommerce is no slouch either.
Related article: Shopify vs Woocommerce: Which is better? Remember me on this computer. BigCommerce vs. By Bill Widmer. Building an online ecommerce store in has never been easier with either Shopify or Bigcommerce. Recommended Reading: How to Start Selling on Amazon: A step-by-step walkthrough Choosing between these two major platforms can be difficult, since they seem so similar.
Shopify Vs. Shopify provides 9 free themes while Bigcommerce only has 7. Each of their themes have several different styles to choose from. Analytics Both Shopify and Bigcommerce offer a wide variety of tools to analyze and create reports. Additionally, both platforms allow for easy installation of Google Analytics. If you want to send your one email, you can only do it at the following periods: 1 hour later 6 hours later 10 hours later 24 hours later.
Support Both Shopify and Bigcommerce have similar levels of customer support. Apps Both Bigcommerce and Shopify do more than just show off your products and process payments, they also have a wealth of third party apps to choose from.
Lastly, there are many apps available to help increase SEO effectiveness in both app stores. The Shopify Basic plan gives you everything you need to open a storefront, but it is limited in four ways compared to Bigcommerce:: gift cards professional reporting functionality a built-in ratings and review system real-time carrier shipping quotes The rating and review system can be added for free in Shopify, but you do have to install a third-party app and then add some code to your store's system files.
The rates are as follows for online: Shopify Lite: 2. Shopify supports 70 different gateways, while Bigcommerce only offers access to Which platform will you choose? Let us know which and why in the comments below! Related posts you may be interested in Comments 5. Sign me up to become a free member of SaleHoo. Add Comment Already a member? Login to comment. Is that correct? If you start a shop, wouldn't it be partly about traffic? Thats what many people struggle with online like myself Reply.
Melissa Johnson on 17 Feb Hi, Bryce! If you have questions, our support team is available at www. Fortunately there are a lot of great ways to market yourself, including social media.
However, other factors like what payment methods you can accept, the overhead costs, store feature, and ease of use. Running your online store will be difficult if you hate the platform you're using or it's difficult to upload information about products.
So traffic is just part of the picture.
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