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Because it appears at the top of search results, your goal is to optimize your content such that it answers some of these most-often asked questions in your industry or specialty, in the hopes of being included in an answer box. Google has different factors that come into play for this particular search listing, apart from the usual organic search ranking factors.
Contact Spacebar Agency for assistance. There is no need to sprinkle each page with dozens of potential keywords. This can actually dilute your efforts and send you to the back of the line in searches. Instead, pick one keyword phrase per page, and focus only on that one. Strive for excellence with that one term on that particular page. While domain authority is important, Google ranks pages, not sites. Before you even think about adding keywords, you have to make sure that your pages are a joy to read.
The content must be professionally written, engaging, and useful. It must be free of typos, spelling errors, and grammatical issues. In addition, be sure to break up your written content with headers, subheadings, bullet points, visuals, and other items that make your pages more fun and less work to read.
Nobody wants to see a wall of text. Break up your pages to keep them more interesting and digestible. What does this mean? Essentially, it means that part of your SEO content strategy is to create fans for your business. You want to turn visitors into loyal customers and supporters of your business. One important way to convert visitors is to get them to take some sort of action on your Squarespace site. Taking action could mean any of the following:. To encourage your visitors to take action, be sure to include calls to action on your pages.
This may turn into a conversion in the form of a sale or purchase down the road. Remember, every bit of content you create must have its own goal and serve a purpose. People may want written information in the form of articles, blogs, product descriptions, and service pages, but they also want images!
A site without visuals is lackluster and unappealing. Make sure your site includes beautiful visuals that are a joy to see. Add a few videos to your site, too.
Your short videos can offer instructions or demo your products, for example. When you add quality images your visitors will enjoy, be sure to tag them so that Google can index them properly.
The more that other reputable sites link to you, the better it is for your Squarespace SEO and your business! Take a look through your site. Do you have old, outdated blogs and articles that could stand to be refreshed?
By removing these old blogs, you end up removing those important links to your site. Instead of getting rid of old articles, update them. Finally, the key to higher search engine rankings and long-term organic SEO benefits is a willingness to keep optimizing your strategy.
When it comes to SEO content strategy, what may have worked three years ago may not work today. Similarly, what works today may not work a year from now. You have to be willing to keep learning and keep optimizing your SEO content strategy to make your Squarespace site work for you. The first plan that you take action on will not be your final plan. In the coming months, you will learn more about your audience and find out what content works best for your site.
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